Friday, November 7, 2008

Them Weekly and other impulse items

Thoughts upon standing in line at the grocery store:

The whole reasoning behind giving celebrity magazines names like Us Weekly or People is so the average reader of these rags will feel less guilty about buying them. It’s easier to justify purchasing a magazine that's simply about “us” or “people” than it would be to buy a journal called Them Weekly or People More Famous Than You Magazine.

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